Remember the Titans, Directed by Boaz Yakin: Describing the Character of Gerry Bertier Essay

The film ‘Remember the Titans’ directed by Boaz Yakin filmed in the year 2000. in this essay I will describe how a character changes throughout the movie. the character I have chosen is Gerry Bertier the captain of the titans football team, in the movie Gerry changes from races to against racism. At the start of the film Remember the Titans, Gerry Bertier rushers to a fight against black people this is how Boaz Yakin explains that Gerry Bertier is racist because Gerry rusher into a fight without knowing the reason why the fight broke out. In my own opinion I think Gerry is racist because he is going to fight because he is white and he is against black people, so were Ray, Allen and the others that followed their captain Gerry Bertier into the fight. Half way through the movie when the titan’s football team is on camp Julius challenges Gerry because ray isn’t blocking for Rev (black football player) and Julius mentions to Gerry â€Å"attitude reflects leadership† Gerry then looks at Julius and starts to realise that what he is doing is wrong. I think what Julius said changed Gerry’s perspective because he looked shocked and he realises that he has to do something about Ray not blocking for Rev because he could get hurt and he needs to change his attitude to become a better captain. The morning after Julius’s and Gerry’s argument, coach Boone wakes the team up at 3am in the morning all coach Boones says is don’t get lost on the way, the team set out on a early morning run, coach Boone leads them to Gettysburg where he tells them about what happened there, when coach Boone is talking the director has captured a close up shot of Gerry that film technique shows the audience that Gerry is listening to coach Boone, later on in the film it proves that he listen to coach Boone because Gerry tells Ray off for not blocking he tells him to block Rev and Julius see that he is trying to change his perspective in how Gerry sees black people they look at each other and smile then Gerry taps Julius on the shoulder and says â€Å"this is left side† Julius replies with â€Å"strong side† they repeat those word over and over again. I think that Gerry is now realising that to become a great captain he has to overcome all the racism and work toget her in order for the team to achieve success. One of the games Ray ends up letting the opposition through and Rev gets hit and he breaks his wrist Ray acts like he doesn’t know what happened but Gerry knew that Ray didn’t block on purpose because at the start of the film Ray says to Gerry â€Å"I’m just buying my time† and Julius realises that he wasn’t going to block for Rev because he was black Julius tried warning Gerry and that’s how Gerry knew he didn’t block on purpose. After the game Gerry says to Ray â€Å" your off the team Ray† Gerry has kicked Ray off the team that’s shows that he has changed and he is non-racist no more by kicking ray off the team it also shows that he is putting the team before himself. I think that he has finally changed his perspective about racism. In conclusion, the director Boaz Yakin has made the audience realise that the main character that changed for the good of things was Gerry Bertier he went from racist to non-racist he overc ame many obstacles and he united his football team the titans.

Purchasing and supplies assignment Essay

ABC analysis In materials management, the ABC analysis (or Selective Inventory Control) is an inventory categorization technique. ABC analysis divides an inventory into three categories- â€Å"A items† with very tight control and accurate records, â€Å"B items† with less tightly controlled and good records, and â€Å"C items† with the simplest controls possible and minimal records. The ABC analysis provides a mechanism for identifying items that will have a significant impact on overall inventory cost, while also providing a mechanism for identifying different categories of stock that will require different management and controls. The ABC analysis suggests that inventories of an organization are not of equal value. Thus, the inventory is grouped into three categories (A, B, and C) in order of their estimated importance. ‘A’ items are very important for an organization. Because of the high value of these ‘A’ items, frequent value analysis is required. In addition to that, an organization needs to choose an appropriate order pattern (e.g. ‘Just- in- time’) to avoid excess capacity. ‘B’ items are  important, but of course less important than ‘A’ items and more important than ‘C’ items. Therefore ‘B’ items are intergroup items. ‘C’ items are marginally important. Advantages and Disadvantages of ABC Analysis Inventory Activity Based Costing, or ABC, is a method of allocating overhead and direct expenses related to the most important activities of the company first. This process allows business owners and managers an opportunity to better define the areas of manufacturing or sales that generate the most profit for the company. Inventory analyzed under the ABC method is classified in order of profitability to the company. Class A inventory accounts for 80 percent of revenue, class B inventory for 15 percent of revenue and class C inventory for 5 percent of revenue. Better Control of High-Priority Inventory ABC inventory analysis places tighter and more frequent controls on high-priority inventory. High-priority inventory, or class A inventory, is the class of inventory that customers request most often. In manufacturing, class A inventory also can include the items most often used in the production of goods. Because Class A inventory is directly linked to the success of the company, it is important to constantly monitor the demand for it and ensure stock levels match that demand. With ABC analysis, your company can use its resources to prioritize control of high-priority inventory over inventory that has a lower impact on your bottom line. More Efficient Cycle Counts Under the ABC inventory analysis method, you can allocate your resources more efficiently during cycle counts. A cycle count is the process of counting only certain items on scheduled dates. The frequency of your cycle counts and the items you choose to include depends on how often your inventory fluctuates. Once inventory is organized by class, you can focus regular cycle counts on class A inventory. Depending on your needs, it may be necessary to count class B inventory as infrequently as twice per year and class C inventory only once per year. The ABC analysis method saves time and  labor counting only the inventory required by the cycle for the class of inventory versus counting all inventory items each cycle Disadvantages Conflict with Other Cost Systems The ABC inventory analysis does not meet Generally Accepted Accounting Principles (GAAP) requirements and also conflicts with traditional costing systems. Companies that use ABC methods must operate two costing systems, one for internal use under the ABC method and another for compliance with GAAP. Traditional costing systems generate the figures required by GAAP. Traditional costing systems allocate cost drivers by the actual unit cost, rather than by the activity percentage of the cost driver. As a result, ABC cost assignments often differ from traditional cost system assignments. Requires Substantial Resources The ABC method requires more resources to maintain than traditional costing systems. When cycle counts are performed, class A inventory must be routinely analyzed to determine if the inventory still consists of high-priority items. If an inventory piece is no longer used or demanded as frequently, it is moved to another inventory classification. This constant process requires much more data measurement and collection Just in time A strategy for inventory management in which raw materials and components are delivered from the vendor or supplier immediately before they are needed in the manufacturing process Advantages & Disadvantages of Just-in-Time Inventory Companies turnover significant inventory control to suppliers with just-in-time inventory. Just-in-time (JIT) inventory refers to an inventory management system with objectives of having inventory readily available to meet demand, but not to a point of excess where you must stockpile extra products. Maintaining inventory takes time and has costs, which is what motivates companies to implement JIT programs. Customer Needs Balancing the goals of avoiding stock outs while minimizing inventory costs is at the heart of just-in-time inventory. One of the main benefits of automated and efficient inventory replenishment systems is that you can quickly respond to reduced inventory levels. Companies are now equipped to pull back on stock in a given product category and ramp up inventory in another as customer needs and interests change. Inventory Costs Minimization of inventory management costs is a primary driver and benefit of just-in-time practices. Inventory management has costs, and when you reduce the amount of holding space and staff required with JIT, the company can invest the savings in business growth and other opportunities, points out the Accounting for Management website. You also have less likelihood of throwing out product that gets old or expires, meaning reduced waste. Coordination A disadvantage of managing a just-in-time inventory system is that it requires significant coordination between retailers and suppliers in the distribution channel. Retailers often put major trust in suppliers by syncing their computer systems with suppliers so they can more directly monitor inventory levels at stores or in distribution centers to initiate rapid response to low stock levels. This usually means build up of technology infrastructure, which is costly. This coordinated effort is more involving on the whole than less time intensive inventory management systems. Risks Just-in-time inventory is not without risks. By nature of what it is, companies using JIT intend to walk a fine line between having too much and too little inventory. If company buyers fail to adjust quickly to increased demand or if suppliers have distribution problems, the business risks upsetting customers with stock outs. If buyers over compensate and buy extra inventory to avoid stock outs, the company could experience higher inventory costs and the potential for waste. Vendor managed inventory Top of Form Bottom of Form Vendor Managed Inventory (VMI) . Bottom of Form Vendor Managed Inventory or VMI is a process where the vendor creates orders for their customers based on demand information that they receive from the customer. The vendor and customer are bound by an agreement which determines inventory levels, fill rates and costs. This arrangement can improve supply chain performance but reducing inventories and eliminating stock-out situations. VMI, the vendor specifies delivery quantities sent to customers through the distribution channel using data obtained from Electronic Data Interchange (EDI). There are a number of EDI transactions that can form the basis of the VMI process, 852,855 and the 856. The first is the Product Activity Record, which is known as 852. This EDI transaction contains the sales and inventory information such as key product activity and forecast measures, such as Quantity sold ($) Quantity sold (units) Quantity on hand ($) Quantity on hand (units) Quantity on order ($) Quantity on order (units) Quantity received ($) Quantity received (units) The EDI 852 information can be sent from the customer to the vendor on a weekly basis or more frequently in high-volume industries. The vendor makes the order decision based on this data in the 852 transmission. The vendor reviews the information that has been received from the vendor and an order determination is made based on existing agreement between the vendor and customer. Many vendors use a VMI software package to assist them in determining order requirements. VMI software can be part of an ERP suite  such as SAP or be a standalone option such as products from Blue Habanero, LevelMonitor, NetVMI or others. The software will verify if the data as accurate and meaningful. It will calculate a reorder point for each item based on the data and any customer information such as promotions, seasonality or new items. The quantity of each item available at the customer is compared with the reorder point for each item at each location. This will determine if an order is needed and the quantities required. The second EDI transaction that is used in VMI is the purchase order acknowledgment, which is known as the 855. This EDI document sent to the customer contains a number of fields including; Purchase Order Number Purchase Order Date Purchase Order Line item Quantity Price Item Number Description of Item Freight Charge Ship Date Some vendors supply an advance ship notice (ASN) to their customers to inform them of an incoming order, which is know as EDI 856. The ASN differs from the purchase order acknowledgement in both timing and content. The 856 is sent to the customer after the shipment has been made instead of at the time of the purchase order. Advantages of vendor managed inventory One of the benefits of VMI is that the vendor is responsible for supplying the customer when the items are needed. This removes the need for the customer to have significant safety stock. Lower inventories for the customer can lead to significant cost savings. The customer also can benefit from reduced purchasing costs. Because the vendor receives data and not purchase orders, the purchasing department has to spend less time on calculating and producing purchase orders. In addition, the need for purchase order corrections and reconciliation is removed which further reduces purchasing costs. Cost saving can also be found in reduced warehouse costs. Lower inventories can reduce the need for warehouse space and  warehouse resources. When a business relies on vendor-managed inventory, it’s placing a big bet on that company’s ability to deliver. The vendor has to be able to determine when to send new stock, what specific products to send and in what quantities. This can be beyond the means of a supplier that doesn’t have the software, infrastructure or expertise in place to make that work. If just-in-time inventory turns into way-too-late shipments thanks to poor demand forecasts or a supply-chain breakdown, VMI isn’t going to work. Disadvantages of vendor managed inventory Unscrupulous Partners Even with return policies in effect, a business risks being taken advantage of by a supplier looking to make its numbers. For example, a vendor might ship an excessive amount of product at the end of the quarter and book it as revenue to boost its sales figures regardless of the customer’s needs. The customer may return the unneeded merchandise, but the vendor already has gotten what it wants out of the transaction. In addition, VMI may require a company to share sensitive information with the supplier, which can leave it in a delicate position should the relationship between the parties ever falter. Limited Options A vendor-managed inventory system can be bad for a business when it keeps the business from seeking better-suited or lower-cost options. Because VMI links the supply chain together so closely, it serves as a disincentive to make a change that necessitates changing the company’s inventory management system. As a result, a business may find its inventory savings negated by settling for higher-priced or inferior goods. Market Responsiveness Customer preferences can change in a heartbeat, with favorites falling out of style and new items becoming more in demand. If your vendor doesn’t supply a wide enough range of products and your contract prevents you from going to the competition, you may be stuck with items your customers don’t want and no way to fix the problem. Make sure your contract doesn’t bind you so tightly to your vendor that you both sink together when the market changes. The manufacturer can gain some benefits from vendor managed inventory as they can gain access to a customers point of sale (POS) data makes their forecasting somewhat easier. Manufacturers can also work their customers promotional plans into forecasting models, which means enough stock will be available when their promotions are running. As a manufacturer has more visibility to their customers inventory levels, it is easier to ensure that stock-outs will not occur as they can see when items need to be produced. INTRODUCTION TO MRP manufacturing resource planning (MRP II) is defined as a method for the effective planning of all resources of a manufacturing company. Ideally, it addresses operational planning in units, financial planning, and has a simulation capability to answer â€Å"what-if† questions and extension of closed-loop MRP. This is not exclusively a software function, but the management of people skills, requiring a dedication to database accuracy, and sufficient computer resources. It is a total company management concept for using human and company resources more productively. MRP is a comprehensive system used for planning and scheduling materials requirement. It assists in improving the materials handling capability of an organization. But it has certain disadvantages. Some of the advantages and disadvantages of MRP have been discussed below Advantages Some of the key benefits that can be derived from using an MRP system are: Reduced per unit cost of production thus enabling an organization to price its products competitively Low inventory levels, especially for in-process materials Better response to market demand Better customer service Reduced set-up and tear-down costs Comprehensive material tracking and optimized production scheduling Improvement in capacity allocation and planning Disadvantages Following are the disadvantages of an MRP system: High costs and technical complexities in implementation. In addition, organizations, which use an MRP system need to spend considerable effort on installing necessary equipment (computers), training personnel, modifying the software to serve their specific needs, validating, testing, and eliminating possible errors, and maintaining the software. The time required for planning and implementing an MRP system is generally very long. Data entry and file maintenance requires considerable inputs in the form of training and education of the personnel. Dependence on forecast values and estimated lead-time can sometimes be misleading. The implementation of an MRP system can be effective only when there is a high degree of accuracy in the organization’s operations. It requires high commitment from the top management of an organization. The management should educate its executives on the importance of MRP as a strategic planning tool. The success of an MRP system, like that of any other system depends on proper implementation and right application. Managers can derive more benefits if they use the MRP system as a management-planning tool. MRP needs enormous human efforts and care in continuously collecting the required information for the system. However, many organizations prefer to adopt MRP systems, as the advantages of the system outweigh its disadvantages. Are you searching Operations Management expert for help with Advantages and Disadvantages of an MRP system questions? Advantages and Disadvantages of an MRP system topic is not easier to learn without external help? We at www.expertsmind.com offer finest service of Operations Management assignment help and Operations Management homework help. Live tutors are available for 24Ãâ€"7 hours helping students in their Advantages and Disadvantages of an MRP system related problems. We provide step by step Advantages and Disadvantages of an MRP system question’s answers with 100% plagiarism free content. We prepare quality content and notes for Advantages and Disadvantages of an MRP system topic under Operations Management theory and study material. These are avail for subscribed users and they can get advantages anytime. Economic Order Quantity (EOQ) Economic order quantity (EOQ) is the order quantity of inventory that minimizes the total cost of inventory management. Two most important categories of inventory costs are ordering costs and carrying costs. Ordering costs are costs that are incurred on obtaining additional inventories. They include costs incurred on communicating the order, transportation cost, etc. Carrying costs represent the costs incurred on holding inventory in hand. They include the opportunity cost of money held up in inventories, storage costs, spoilage costs, etc. Ordering costs and carrying costs are quite opposite to each other. If we need to minimize carrying costs we have to place small order which increases the ordering costs. If we want minimize our ordering costs we have to place few orders in a year and this requires placing large orders which in turn increases the total carrying costs for the period. We need to minimize the total inventory costs and EOQ model helps us just do that. Total inventory costs = Ordering costs + Holding costs By taking the first derivative of the function we find the following equation for minimum cost EOQ = SQRT(2 Ãâ€" Quantity Ãâ€" Cost Per Order / Carrying Cost Per Order) Example ABC Ltd. is engaged in sale of footballs. Its cost per order is $400 and its carrying cost unit is $10 per unit per annum. The company has a demand for 20,000 units per year. Calculate the order size, total orders required during a year, total carrying cost and total ordering cost for the year. Solution EOQ = SQRT(2 Ãâ€" 20,000 Ãâ€" 400/10) = 1,265 units Annual demand is 20,000 units so the company will have to place 16 orders (= annual demand of 20,000 divided by order size of 1,265). Total ordering cost is hence $64,000 ($400 multiplied by 16). Average inventory held is 632.5 ((0+1,265)/2) which means total carrying costs of $6,325 (i.e. 632.5 Ãâ€" $10). businesses require an efficient inventory system to maximize profit. The Economic Order Quantity model is a commonly used element of a continuous review inventory system. It is based on a formula that calculates the most economical number of items a business should order to minimize costs and maximize value when re-stocking inventory. Small business owners should evaluate the advantages and disadvantages of this inventory model before implementing it. DISADVANTAGES Minimizes Storage and Holding Costs Storing inventory may be expensive for small business owners. The main advantage of the EOQ model is the customized recommendations provided regarding the most economical number of units per order. The model may suggest buying a larger quantity in fewer orders to take advantage of discount bulk buying and minimizing order costs. Alternatively, it may point to more orders of fewer items to minimize holding costs if they are high and ordering costs are relatively low. Specific to the Business Maintaining sufficient inventory levels to match customer demand is a balancing act for many small businesses. Another advantage of the EOQ model is that it provides specific numbers particular to the business regarding how much inventory to hold, when to re-order it and how many items to order. This smooths out the re-stocking process and results in better customer service as inventory is available when needed. Complicated Math Calculations The EOQ model requires a good understanding of algebra, a disadvantage for small business owners lacking math skills. Additionally, effective EOQ models require detailed data to calculate several figures. For example, the key formula of the model calculates the square root of 2DS/H, where D is the number of units purchased annually, S is the fixed ordering charge, and H is the holding cost per unit. Rent or mortgage payments, utility costs and property taxes are required just to calculate H. Based on Assumptions The EOQ model assumes steady demand of a business product and immediate  availability of items to be re-stocked. It does not account for seasonal or economic fluctuations. It assumes fixed costs of inventory units, ordering charges and holding charges. This inventory model requires continuous monitoring of inventory levels. The effectiveness of the basic EOQ model is most limited by the assumption of a one-product business, and the formula does not allow for combining several different products in the same . INTRODUCTION TO ERP What is ERP? It means enterprise resource planning, which itself means planning the resources in an enterprise (business). So, this abbreviation simply means, that this is a way of using the resources in a company more effectively. Notice, that this is not some kind of software, this is an ideology. Some companies build applications, that work according to this ideology, called ERP solutions. But there is something more there†¦ the developers of such solutions build their application implementing some best business practices in it, and this is one of the most valuable features of ERP systems. The so called know-how is the most common thing that many of the small businesses out there lack. And this could be the difference between the successful, fast flowing company and the average company. At some point of the life cycle of an enterprise, the need of such a system becomes inevitable. The earlier managers understand this, the better. As the company grows, its control becomes more and more difficult task. An integrated solution, like ERP software, could be really helpful in this situation. Every small company, that wants to grow big just needs to use an ERP system. Some big corporations even would not do business with you, if you hadn’t such a software implemented and working in your business. Such a solution is a proof for higher quality and that you are running your enterprise well and effectively. There are many many benefits coming from these systems, later we’ll talk about them more. ERP solutions are from the group of integrated systems, which means that they are built to integrate any part of your business. Initially the manager in a small company can coordinate the different departments relatively easy, but when the company starts to grow, the same happens with the size and number of departments. The coordination between them becomes really hard and expensive. At some point of time a crisis of control is inevitable. ERP systems can be  managers’ best friend then, because this is one of their main purpose – to integrate your business. Advantages & Disadvantages of ERP (Enterprise Resource Planning) Systems In order to understand computer networks better, it would be helpful to have an overview of the applications running on the network. ERP or Enterprise Resource Planning is an important enterprise application that integrates all the individual department functions into a single software application. ERP Systems make it easier to track the workflow across various departments. They reduce the operational costs involved in manually tracking and (perhaps) duplicating data using individual & disparate systems. In this article, let us have a look at the advantages and dis-advantages of implementing ERP (Enterprise Resource Management) Software Systems. Advantages of ERP (Enterprise Resource Planning) 1. Complete visibility into all the important processes, across various departments of an organization (especially for senior management personnel). 2. Automatic and coherent workflow from one department/function to another, to ensure a smooth transition and quicker completion of processes. This also ensures that all the inter-departmental activities are properly tracked and none of them is ‘missed out’. 3. A unified and single reporting system to analyze the statistics/status etc. in real-time, across all functions/departments. 4. Since same (ERP) software is now used across all departments, individual departments having to buy and maintain their own software systems is no longer necessary. 5. Certain ERP vendors can extend their ERP systems to provide Business Intelligence functionalities, that can give overall insights on business processes and identify potential areas of problems/improvements. 6. Advanced e-commerce integration is possible with ERP systems – m ost of them can handle web-based order tracking/ processing. 7. There are various modules in an ERP system like Finance/Accounts, Human Resource Management, Manufacturing, Marketing/Sales, Supply Chain/Warehouse Management, CRM, Project Management, etc. 8. Since ERP is a modular software system, its possible to implement either a few modules (or) many modules based on the requirements of an organization. If  more modules implemented, the integration between various departments may be better. 9. Since a Database system is implemented on the backend to store all the information required by the ERP system, it enables centralized storage/back-up of all enterprise data. 10. ERP systems are more secure as centralized security policies can be applied to them. All the transactions happening via the ERP systems can be tracked. 11. ERP systems provide better company-wide visibility and hence enable better/faster collaboration across all the departments. 12. It is possible to integrate other systems (like bar-code reader, for example) to the ERP system through an API (Application Programing Interface). 13. ERP systems make it easier for order tracking, inventory tracking, revenue tracking, sales forecasting and related activities. Disadvantages of ERP (Enterprise Resource Planning) 1. The cost of ERP Software, planning, customization, configuration, testing, implementation, etc. is too high. 2. ERP deployments are highly time-consuming – projects may take 1-3 years (or more) to get completed and fully functional. 3. Too little customization may not integrate the ERP system with the business process & too much customization may slow down the project and make it difficult to upgrade. 4. The cost savings/payback may not be realized immediately after the ERP implementation & it is quite difficult to measure the same. 5. The participation of users is very important for successful implementation of ERP projects – hence, exhaustive user training and simple user interface might be critical. But ERP systems are generally difficult to learn (and use). 6. There maybe additional indirect costs due to ERP implementation – like new IT infrastructure, upgrading the WAN links, etc. 7. Migration of existing data to the new ERP systems is difficult (or impossible) to achieve. Integrating ERP systems with other stand alone software systems is equally difficult (if possible). These activities may consume a lot of time, money & resources, if attempted. 8. ERP implementations are difficult to achieve in decentralized organizations with disparate business processes and systems. 9. Once an ERP systems is implemented it becomes a single vendor lock-in for further upgrades, customizations etc. Companies are at the discretion of a single vendor and may not be able to negotiate effectively for their services. 10. Evaluation prior to implementation of ERP system is critical. If this step  is not done properly and experienced technical/business resources are not available while evaluating, ERP implementations can (and have) become a failure ADVANTAGES AND DISADVANTAGES OF BARCODING Bar codes consist of bars and spaces that vary in width. The bars and spaces on a bar code correspond to numbers and letters that represent descriptive data. Scanners scan the bar code to find the corresponding description of the item, including the make and model of an item and its price. Many stores and shops commonly use bar code technology for stock inventory. It’s also used to scan when a customer wants to purchase it. There are advantages and disadvantages regarding the use of bar code technology. the Disadvantages of Barcodes disadvantages of Bar Codes Time In the blink of an eye, scanning a bar code instantly displays the product name, type of product and price. Bar codes also have a 12-digit product number that when entered also produces the same information. However, if a cashier has a long line of impatient customers, entering the product details of each item is time-consuming, especially in grocery stores where each customer usually purchases multiple items. Although bar codes are a huge advantage when it comes to time, it can also be a disadvantage if the bar code on the product doesn’t correspond to the right product, or the bar code scanner isn’t working Inventory Inventory is a huge component of any goods and services business. Keeping track of inventory can be a tedious, time-consuming and difficult task to do without a bar code scanner. With a bar code scanner, shop owners simply scan the bar code on the items and keep track of the store’s inventory that way. When an individual purchases an item, the scanner transmits this information to the computer and it’s calculated on the stock inventory via computer technology. The major disadvantage here is if the cashier sees a number of items that look or seem the same and scans one item multiple times to save  time. Each item and type of item has a unique bar code and must be scanned separately. As a result, this could affect inventory. Labels Labels make it easy for bar code scanners and computers to recognize the product item and vendor name. But when a label is damaged or non-existent, it poses problems. Damaged labels make it difficult for the cashier to scan. Even the 12-digit number on the label may be damaged to the point where it is not legible. When this occurs, the checkout process is significantly delayed while the same product is sought out and brought to the cashier for scanning. In addition, some products, such as fruits and vegetables at grocery stores, don’t have labels, which potentially cause delay. However, cashiers are usually trained to remember the 12-digit number corresponding to items without labels. Costs While bar code technology drastically reduces the time and energy spent on inventory and checkout procedures, it is costly. Businesses that want to implement bar code equipment and technology have to withstand the growing pains of doing so. This includes training employees, installing the equipment, expensive printers and the time spent entering codes for labels. However, despite the disadvantages with start-up, the bar code technology benefits businesses in the long run. CONCLUSION ON THE ABOVE INVENTORY MANAGEMENT TOOLS One should start by saying that inventory management is the active control program that facilitates the management of sales, purchases and disbursements. The inventory management is all about special software that would reduce the costs and human efforts required to create invoices, purchase orders, various receiving lists, or payment receipts. The inventory management attempts to coordinate all the efforts in the warehouse, retail and other product lines in order to develop better controls of the processes that go inside the organization. Speaking about a particular software, I would like to note that one of the many is available at http://www.advanceware.net/modules.asp. The software is said to provide all  the needed inventory management tools in just one package. The website provides a demo version of the software where one is able to explore the shipping module. The software allows the company to print serial numbers on an invoice, set a default tax rate, generate several types of reports, receive and process various customer/vendor returns, and place/process customer orders in various currencies. As for the inventory management in the workplace I would like to note that because I work in the hotel industry, the inventory management is different here than in other industries. The inventory that hotel manages is the room space available for rental. One should understand that because hotel industry sells services the improper inventory management might mean that the hotel will not fill up all the rooms. Thus, the inventory management for the hotel industry should focus on the timeliness with respect to room occupation and marketing. The inventory management should also account for the food, towels, bed sheets, and other items required for the daily hotel operations. The inventory management should assure that the hotel rooms are filled right after they are freed, otherwise, the hotel would lose out since unlike tangible inventory, the service hotel industry offers cannot be s References Harris, Ford W. (1990) [Reprint from 1913]. â€Å"How Many Parts to Make at Once†. Operations Research (INFORMS) 38 (6): 947–950. doi:10.1287/opre.38.6.947. JSTOR 170962. Retrieved Nov 21, 2012. edit Hax, AC and Candea, D. (1984), Production and Operations Management, Prentice-Hall, Englewood Cliffs, NJ, p. 135 Grubbstrà ¶m, Robert W. (1995). â€Å"Modelling production opportunities — an historical overview†. International Journal of Production Economics 41: 1–14. doi:10.1016/0925-5273(95)00109-3. Nahmias, Steven (2005). Production and operations analysis. McGraw Hill Higher Education. edit Altintas, N.; Erhun, F.; Tayur, S. (2008). â€Å"Quantity Discounts Under Demand Uncertainty†. Management Science 54 (4): 777–792. doi:10.1287/mnsc.1070.0829. edit Andrew Caplin and John Leahy, â€Å"Economic

Marketing Strategy of Samsung in India

Section B Submitted by –Harsh Golan About Samsung: The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world's largest conglomerate by revenue. The Samsung Group is composed of numerous international affiliated businesses, most of them united under the Samsung brand including Samsung Electronics, the world's largest electronics company, Samsung Heavy Industries, the world's second largest shipbuilder and Samsung C, a major global construction company. Samsung has been the world's most popular consumer electronics brand since 2005 and is the best known South Korean brand in the world. Samsung Group accounts for more than 20% of South Korea's total exports and is the leader in many domestic industries, such as the financial, chemical, retail and entertainment industries. Samsung India Electronics Private Limited (SIEL) is the Indian subsidiary of the US $55. 2 billion Samsung Electronics Corporation (SEC) headquartered in Seoul, Korea. Headquartered in New Delhi, SAMSUNG India has widespread network of sales offices all over the country. SAMSUNG India is the hub for SAMSUNG’s South West Asia Regional operations. The South West Asia Headquarters looks after the SAMSUNG business in Nepal, Sri Lanka, Bangladesh, Maldives and Bhutan besides India. SAMSUNG India which commenced its operations in India in December 1995 enjoys a sales turnover of over US$ 1Bn in just a decade of operations in the country. From being a virtually unknown entity in the Year 1995, brand SAMSUNG today enjoys an awareness level of over 65% and a positive opinion of over 80% in the country today (source: BAS 2007). Initially, a player only in the Color Televisions segment, it later diversified into color monitors (1999) and refrigerators (2003). Today, it is recognized as one of the fastest growing brands in the sphere of digital technology. SIEL is the market leader in high end digital television (Plasma, LCD). STP APPROACH OF SAMSUNG: Segmentation: Segmenting is the process of dividing the market into segment based on customer characteristics & needs. Segmenting consists of: 1. Geographic segmentationation: it is nearly present in 14 countries but has maintained a nearly same price and quality tag worldwide. 2. Demographic segmentation: it has motto of ‘everyone’s invited’ so it produces goods for nearly every segment, from tech-savvy to gamers to middle class family. It has something in sort for you. Targeting: Is the process of focusing on a particular market with a particular product . ?LOCAL MARKET ?TEIR 1 CITIES ?TEIR 2 CITIES NICHE MARKET. Samsung produces goods for both tier1 and tier 2 cities and its nearly all electronic goods are available in both cities. The differences can be seen is the in tier1 cities it has exclusive Samsung showrooms while in tier2 and below cities it usually shares counter with other competitors . Also goods like smart phones and android phones, expensive models of TVs like 3d etc are found in tier1 cities . in tier2 and below cities it becomes a mass producer of electronic items at reasonable cost. Positioning: Samsung has positioned itself as â€Å"Digital technology leader†. In 1990 group chairman, Kun-Hee Lee(Lee), initiated transformation from a low-end OEM into a world-class electronics company and now Samsung came to be perceived as a company with exciting product portfolio. TOP Olympic Sponsor for the 2008 Beijing Olympics and Olympic Partner for the 2008 Olympic Torch Relay. Manavjit Singh Sandhu was its Olympic Brand Ambassador and launched the program ‘Spread the Olympic Flame' ? APPOINTS OLYMPIC GOLD MEDALIST ABHINAV BINDRA AS BRAND AMBASSADOR FOR ITS CONSUMER ELECTRONICS BUSINESS ? APPOINTS AAMIR KHAN AS ITS BRAND AMBASSADOR FOR MOBILE PHONES ? New, spunky, tagline – ‘Next is What? ’ It is being used in all of ‘Samsung Mobiles' communication material. Product Strategy: Samsung Electronics India manufactures a wide range of consumer electronics and home appliances. These products include: 1)Mobile phones with the accessories, )Television, Audio player, Video player, 3)Camera, Camcorder, 4)Home appliances, 5)PC, Peripherals and Printers. In the mobile phone industry, Samsung has the second largest share in the market with 19. 6% as per November 2010 consensus. The mobile phone market share is shown in Annexure 1. In the Indian mobile market, Samsung is the second largest player after Nokia with product line extending to over fifty products. The product line includes some of the most preferred mobile phones like Samsung Guru series, Corby series and many more. Recently Samsung has launched its Samsung galaxy series in the Indian market. Samsung is also into manufacturing televisions, audio players, video players, blu-ray players, home theatres and multimedia players. In India, Samsung is the first to bring the concept of LED technology in televisions. Samsung’s products, in this category, are known for their innovativeness and technology . These products are the first preference of the consumers who seek technology at an affordable cost. Samsung also manufactures digital cameras and camcorders. This product category includes world class products like Samsung NX series. Samsung digital cameras offer a diverse product line equipped with the most sought after features. Samsung cameras have always been recognized for their fine technology and optical innovations in such things as auto focus and â€Å"optical zoom† capabilities. These products, though, high on technology are an affordable option for those who have an edge for their photography hobbies. In the home appliances segment, Samsung manufactures refrigerators, microwave ovens, smart ovens, air conditioners and washing machines. All of these products define Samsung’s competitiveness and vision in terms of product innovations like silver nanotechnology, twin cooling etc. At present, Samsung is the leading home appliances manufacturer and many of products are the best in their respective sub-segments. Personal computers, peripherals and printers are also the part of Samsung’s innovative and high-end technology product line. These include laptop notebooks, VDAs, music speakers, Internal and external hard drives, optical disc drives and printers. Though, Samsung is not yet a leader in this segment but its inclination of high end technology shows into these products also. For Samsung, there is still scope for improving their products quality in the Indian market. The products sometimes develop technical flaws like display in the mobiles, gas kit leakages in frost-free refrigerators etc which are to be improved. Since, Samsung competes on the basis of the innovation and technology in the current market scenario; this plays a very important role in their major sales not only in India but in the whole world as a whole. As far as the after product service of Samsung is concerned, it needs major improvement in terms of contacting with customers. Since service is intangible, it needs to be provided as quickly as possible. Reducing the retention time in providing value to the customers can add to big advantage for Samsung considering the current market conditions. Place strategy: Samsung electronics employs different place strategies for different products. When we talked to marketing representative he said the whole of Samsung electronics India has divided its distribution systems into various regions on basis of demand and number of dealers per region for example we visited what he called the vidharba region. Samsung uses supply chain to enhance differentiation, increase sales and penetrate new markets and channels. It efficient supply chain is transparent, so that all the players in the supply chain have the right information at the right time about the movement of the products within the chain. This means lower inventories, elimination of waste, and reductions of costs. In addition to the intangible benefits like quick feedback from customers help in launching new products. Samsung has 24 state-level distribution offices and a direct dealer interface. The direct dealer interface helps the company to get quick feedback from dealers, and enables it to launch products according to consumer needs. Samsung also believes in JIT (Just-in-Time) concept to its dealers. To minimize time overruns, Samsung delivered its products directly from its factories to its Regional Dispatch Centers (RDCs) and from there to dealers. SIEL is having three types of distribution system: 1)A one-level channel contains one selling intermediary, such as retailer. 2)A two-level channel contains two intermediaries. In consumer markets, these are a wholesaler and a retailer. 3)A three-level channel contains three intermediaries. Other strategies: †¢Shop-in-shop: Samsung is ensuring a presence in most big malls and multiplexes; even in the multi-brand outlets, as the focus there is to create a shop-in-shop atmosphere. In the shops where we conducted studies we found around 30-50% of counter share was of Samsung. Thus Samsung believes in â€Å"jo dikhta he vo bikta he†. †¢The exclusive showrooms: Samsung India has set up a widespread network of over 80 exclusive showrooms comprising Samsung Digital home (focusing on high-end digital audio-video products such as MP3 players, camcorders and LCD/plasma/3D TVs). The Samsung Digital home goes beyond the concept of a Digital Plaza or a Brand Shop because in it, they are trying to create a more interactive environment and providing a more lifestyle orientation to the display, so that the customer can visualize the products in his/her own home settings. Samsung will add another 30 showrooms to its existing 100-odd this year. Over the next few months, the existing Samsung Digitall Homes will all be rebranded Samsung Plaza, in keeping with the global practice. Until now, India was the only market where Samsung followed a dual showroom strategy – larger (2,500 sq ft and more) outlets were dubbed Samsung Digitall Home, while smaller showrooms were called Samsung Plaza. It is not just about a name change, though. Samsung India also wants uniformity in appearance and sales experience at each of these showrooms – that means an emphasis on product demonstration, not just display. Pricing Strategy: Samsung believes in providing good products at reasonable prices to its customers. Samsung’s technology plank communications helped the company to gain market share, even though it did not offers any discounts or exchange scheme when it entered India. Samsung focuses on cost-cutting measures to keep its price low which helps to combat the discount schemes of the local companies. Samsung drastically reduced its operational costs which enabled the company to keep low prices for certain products and extract higher profit margin from premium products. Samsung India posted revenue of $2. 2 billion last year and this is expected to go up to $3. 5 billion this calendar year. Samsung’s global revenue is $116. 8 billion. The focus of its competitors is to penetrate in the rural and semi-urban mass markets. But Samsung insists that it's a high end technology driven player. That's why the urban areas are still a focus area for it and only 30 per cent of revenue comes from rural and semi-urban India. Howsoever in past few years samsung India.. Deputy Managing Director, Ravinder Zutshi says â€Å"Still, focusing on the premium customer will get you only so far – India is still a market powered by volume-growth the current strategy is to gain greater reach among the masses – not through pricing, but through product innovation†. he vehemently rejects the price warrior tag, though. â€Å"Samsung is not a price warrior but today we are as competitively priced as our rivals. The focus is on expansion and deeper market penetration,† he adds â€Å"We are aiming at market leadership not only in the premium category of products but also mass categories like flat televisions† It is difficult to achieve the ambitious targets keeping in mind the pricing strategy of Samsung. But, they believe that it takes time to ensure your supremacy in market share. Once you get your brand perception right in the minds of the consumers as a brand that delivers the best technology and gives you value for money, then ultimately market share goes up. Now Samsung has changed its policy a bit and instead of just remaining a high-end technology driven brand it tried to change its image to sell products to the huge number of middle income families in India. It started pricing its products on the â€Å"value for money† concept, keeping in mind the price sensitivity of Indian consumers. But still Samsung has the repute of being a premium brand, aggressive in launching newer models with the latest technology and at economic costs throughout the world. Promotion Strategy: â€Å"Turn on Tomorrow† â€Å"We are investing aggressively in marketing to transform our company to be truly market driven and to establish our Samsung brand as the most trusted and preferred brand in the market. † – Vice-chairman & CEO, Samsung Electronics Promotion stands for various activities the company undertakes to communicate and promote its products to the target market. The Making of a Global Brand When Samsung decided to become globalized, it acquired a new corporate identity by changing its logo and that of the group. In the new logo, the words Samsung Electronics were written in white color on a blue color background to represent stability, reliability and warmth. The words Samsung Electronics were written in English in process of globalization drive. The logo was shaped elliptical representing a moving world – symbolizing advancement and change†¦ To capture the retail market for consumer electronic goods, such as TVs, washing machines and microwave ovens, it formed partnerships with retailing giants like Best Buy. Advertising and Promotional Strategies To promote the ideas, goods or services advertising is important and in this course it launched promotion depicting product transformation into more advanced models, in course of time. This depicts the importance that they give to the research and development and making people understand that they are not just trend followers but are trend setters. Samsung launched corporate advertisements highlighting its technologically superior goods as they entered into the Indian market, and positioned itself in the mindset of consumer as the products are known for its quality like: †¢Samsung branded its products as superior technology and environment friendly ones with refrigerators and ACs incorporate with revolutionary new technology called Silver Nano Health System that ensures freshness and bacteria free environment. Also, it launched the â€Å"Bio† range of products. †¢Launched a special marketing campaign for Flat Tvs including a focused advertising campaign â€Å"Duniya Hai Gol, TV Flat† and attractive exchange offers. Adding to these, Samsung launches an extensive ad campaign in all sorts of media (like print, electronic) whenever a new product is being launched. These create public awareness and add to these media hoarding at major junctions and displays at point of purchases are done. Also, it offers special incentives like price off, patronage rewards, etc during festival season in order to create an incentive to buy the product, and a special ambience is created during the festive offers at the point of purchases to give the feel of Indian nativity of the company. Samsung built trust and confidence by their active promotion and advertising. Associations with various others across the world made the globally known and built its image on its association. †¢The partnership between Samsung mobile and SSAFW (Sanlam South African Fashion Week) shows the fusion of art, fashion and technology. It radiates technological elegance and stylish panache, by joining forces off SSAFW and enhances techno-fashion centered brand. †¢Samsung India associated itself with the ruling passion of Indian consciousness: Cricket. It launched a Team Samsung campaign, which caught the imagination of the entire campaign. Also, in 2004 it bought biggest spectacle debate of this decade to India vs Pakistan cricket series – â€Å"The Samsung Cup†. †¢Not confining itself to cricket, Samsung sponsors the Indian contingent to the Olympics and the Asian Games. It also ran training programmes for deserving Indian athletes under the Olympic Ratna banner. Samsung also helped India to bring the Olympic torch relay to India. †¢Samsung also brings the World Cyber Games, which is regarded as the Olympics of the Cyber World to India every year. †¢In mobile phones, Samsung tied up with a noted painter Satish Gujral for his paintings to be available as downloads on Samsung mobile phones. †¢Product placements were done in movies and popular television serials where Samsung products were set in lifestyle environments. For microwaves, Samsung ran a Kitchen-on-Wheels programme where mobile kitchens with microwave ovens went to various localities demonstrating the advantage of microwave cooking. Sports Partnership (Globally): †¢Samsung sponsored Olympic Winter Games in 1998 and will officially sponsor bOlympic Games and Olympic movements for the next 8 years and this would only enhance their global image. Samsung was official sponsor of telecommunications equipment category from 1998 to 2010. †¢Sponsors of English premiership club Chelsea FC, the premiership known globally and attract a good number of audiences all across the globe. Samsung also signed a partnership deal with Mexican football Team Club Deportivo Guadalajara for six years in 2008 and provides plasma and LCD screens for team’s new stadium Estadio Chivas, indirectly promoting the brand. †¢ In 2009, signed a 3 year deal with Brazillian Football Team Palmeiras, having their logo on shirts and products to the club. †¢Samsung Super League with International Federation for Equestrain Sports and FEI Nations Cup, the world’s oldest and best renowned equestrian series. †¢Also sponsors rugby league team Sydney Roosters in Australian National Rugby League. It is the sponsor of Essendon Football club in A – League. †¢Sponsor of NASCAR Nextel Cup, French People’s Baseball Team, running festival in Taiwan, and professional StarCraft team (Samsung Khan). †¢Official HDTV sponsor of the National Football League (NFL). †¢Official IAAF (International Association of Athletics Federations) partner of 2009 (Berlin, Germany) and 2011 (Daegu, South Korea), IAAF World Championships in Athletics and 2010 IAAF world Indoor Championships. Brand Ambassador: Samsung in India have various brand ambassadors for various divisions. Aamir Khan for mobiles, Priyanka Chopra has been recently chosen as brand ambassador for home appliances, Olympic Gold Medalist Abhinav Bindra for consumer electronic business. Aamir Khan was apart a various ad campaigns like Next is What, Wave, Galaxy series and so on. He is known in the industry as Mr. Perfect and they are using that indirectly to show that their mobiles are perfect. Also as Samsung is sponsor for Olympics the image of Abhinav Bindra, who is the first Indian individual Gold Medallist at Olympics. Annexure 1: Annexure 2: Samsung Product Line Samsung India product line as on the Samsung India website: The product line has been divided into five main categories as shown in the above figure. The mobile phone category has been divided into eight different sub-categories: The Tv/Audio/Video category is divided into five sub-categories: The Camera/Camcorder category contains: The Home appliances category has five main sub-categories: The PC/Peripherals category includes:

Hiding place Essay Example | Topics and Well Written Essays - 500 words

Hiding place - Essay Example However, Corrie disagreed about his opinion and told him that â€Å"God’s viewpoint is different from us as explained in the bible.† Hearing this Rahms asked her to come back again the next day and sent her back to the prison. This time he asked her about the bible and all that was mentioned in it. Corrie told him about Jesus and the bible. The hearing continued for two more mornings during which the Lieutenant enquired about Corrie’s childhood rather than about underground activities. After the final hearing, he told her the location of Betsie’s cell, who was her sister. He thought that Corrie could see her sister when she passed by corridor F. Realizing her good nature, Rahms also arranged for better living conditions in her prison cell. Later in the middle of June Rahms visited Corrie again and told her that the notary had come for the reading of her father’s will. When she went to his office, she met her family and came to know about her father being buried in the paupers. She also came to know about the Jews who lived at Beje, and that they were all right expect for Mary. According to her father’s will the Beje was to be home for Betsie and Corrie. Americans introduced baseball to the world which then became the new leisure-time pursuit for many people. However, in Japan baseball received little attention until Horace Wilson taught the principles of the game to his Japanese students. Later the game got high attention and was seen as a means of strengthening conventional virtues. Baseball became a huge part of Japanese culture and in the 1870’s Japanese schools began to systematize the game. The first formal local team, which was called Shimbashi Athletic Club Athletics, was established by Hiroshi Hiraoka in 1883. Even though the game became popular in Japan and people realized that the concept of team sport is suitable to

Speakers' Primary Motives Coursework Example | Topics and Well Written Essays - 750 words

Speakers' Primary Motives - Coursework Example As a sitcom episode, "Lucy and the Loving Cup," I Love Lucy can effectually be analyzed from Burke’s perception of dramatism. "Lucy and the Loving Cup," I Love Lucy is a favorite episode that utterly and significantly conveys the pentad as put forward by Burke. An analysis of this episode will outspokenly enable the comprehension of human philosophy and the motive behind a speaker’s acts and actions. Lucille Ball’s eyeballs were made into the decorative design on the cup so that she could somehow see and get a clear perception of the comedy that was unveiling around her. All the actions that Lucille Ball engages in are ostensibly motivated by the acrimony of characters around her. Her actions are also motivated by the symbols in and around her but language remain her paramount symbol. Her atrocious claustrophobia does not impede her from finding a way of wearing the loving cup. Outstandingly, most of the actions of the characters are motivated by the sheer fact that they want to hide their guilt while at the same time make the comedy continue and even make it more attention grabbing. Ricky’s disapproves Lucy’s new hat as a way of walloping or eluding the guilt that people could associate with the hat. As an escape strategy, Ricky’s makes fun of the hat as a way of dismissing and hiding her compassionate. Unquestionably, Ricky’s actions are inspired by guilt redemption and apparently reflect the ambiguity of substance that is predominant in the jesting. For instance, when Ricky discovers a cache of silverware and large amount of cash in a purse that was portentously owned by Lucy, she jumps onto the inordinate conclusion that Lucy was a kleptomaniac oblivious of the fact that Lucy was accumulating the items for a club bazaar. This was a tranquil and quick way of misapprehending Lucy and shifting the blame. Additionally, when Ricky tells Ethel, â€Å"Oh, now, Ethel, I know that Fred is a

Hindu religion in yoga Essay Example | Topics and Well Written Essays - 1500 words

Hindu religion in yoga - Essay Example yoga can hardly be called a religion; however, it is absolutely clear that it heavily relies on the spiritual tradition that was developed by the Hindu. In other words, yoga should be regarded a disguised religious practice and if it is really so, should not it be regulated by other rules and regulations that are different than those which are applicable at the moment? In addition to that, one of the biggest negative aspects of the influence of the above mentioned activities is that they eliminate the difference between ordinary citizens and believers: people who take up yoga classes end up operating a large array of terms that are used in Hindu tradition. It is quite obvious that the state should be concerned that a considerable part of the population is being converted into religious followers. Secondly, one would make no mistake arguing that yoga glasses have a negative impact on Christianity as a religion. Indeed, no matter how sorrowful it may be, but most people tend to go to church once a week – on Sundays. Contrary to that, yoga classes are at least twice or even three times a week. As a result, people tend to be in this religiously filled environment more often than they would be in the church that they associate themselves with. It is my strong belief that this distorts spiritual outlook of the people and does not allow them to be good Christians. In addition to that, it is quite obvious that the religious traditions that are being promoted in the course of yoga classes are quite different from the religious traditions that are preached in churches. There may be no doubt that if a believer spends one day in one religious environment and three days in a different one, the chances that his or her faith will become less strong are quite high. Finally, the great est threat lies in the fact that the views in yoga as well as in Christianity are incompatible. The latter is largely based on faith in Jesus Christ which is considered to be the cornerstone of

Economics (twin deficit) Essay Example | Topics and Well Written Essays - 500 words

Economics (twin deficit) - Essay Example The deficit has been covered through the borrowing from various agencies both foreign and domestic. The persistent current account deficit for last 20 years has given unprecedented amount of claims to foreign investors. It is always possible that at some time in future and specially if no corrective measures are urgently taken up, the situation may very well become challenging. The foreign claims are generally in the form of stock bonds, treasury issues, bank accounts and other types of financial securities. Foreign governments, their central banks and international agencies possess a sizable share of the claim. One way of looking at the present scenario is that America is becoming increasingly dependent on the imports while its export market is not showing substantial growth. Steady depreciation of the dollar in the international market is the indicator that decides the inflow of foreign investment in the country. When the dollar depreciates, there is more inflow of foreign goods and services. IMF in recent time has also cautioned US to take appropriate steps to curb its rising current account deficit. The report says that ‘the concern remains that at some time more adjustment will be needed to ensure that the global pattern of current account position remains consistent with the willingness of the international wealth holders to build up net claims on the United States’. The global economy has been advancing at a very fast rate and in the present circumstances when the global inter-dependence has become a norm, United States needs to moderate its consumption and spending and focus on issues that would help restrain the increasing growth of current account deficit. One must conclude that today statistics show that US needs to import $1 trillion of foreign capital every year. In the long run, it is highly unsustainable situation both in terms of

Pick a stance on the rights of animals based on Peter Singer's article Essay

Pick a stance on the rights of animals based on Peter Singer's article Famine - Essay Example The concept that we try to use to extract an argument for animal rights is the concept introduced by Singer that proximity does not matter. Whilst in this particular case, the proximity spoken of was geographic, .i.e., small child in neighbor’s house vis a vis a Bengali child, the proximity could also be in terms of species. In the logic of Peter Singer, animals cannot be denied rights given humans even if they are proximally different from the latter. Animal rights can find justification in theories of right that are embedded in time. It is interesting to begin this exposition by looking at the fairly recent debate between Singer and Judge Richard Posner of the United States Court of Appeals for the Seventh Circuit. At the heart of the debate was a statement made by Posner, that â€Å"human beings prefer their own. ... The statement that â€Å"human beings prefer their own† should in itself be subjected to critical scrutiny. Indeed, the phrase â€Å"preferring one’s own† denotes a value choice in favour of an entity or a construct that hews closely to how one perceives him or herself and possesses many of the same characteristics that he or she has. Indeed, the very same moral intuition that drives the argument of Posner is the same so-called moral intuition that has been the basis for the discrimination on the basis of gender (e.g., the discrimination against lesbians, gays, bisexuals and transgenders), of race (e.g., the discrimination against blacks) and of religion (e.g., the discrimination against Islam.) History has amply demonstrated the folly of taking that statement, â€Å"human beings prefer their own†, as justified and benign. The moral equality theorists argue that there must be an equal consideration of the interests of human beings and animals. Peter Singer is perhaps one of the leading lights of animal ethics. He states the principle of moral equality as follows: The essence of the Principle of Equal Consideration of Interests is that we give equal weight in our moral deliberations to the like interests of all those affected by our actions.3 The main defense for this theory is that the properties that we ascribe to humans that distinguish them from animals are not properties  that all human beings have, and thus, the logic deployed by those who distinguish humans from animals as a means to justify unequal treatment of humans and animals may give rise to a case of discrimination. For example, not all human beings are capable of rational thought – an example would be infants. Some humans have dementia or schizophrenia. Does the argument then

Week 1 Essay Example | Topics and Well Written Essays - 250 words - 1

Week 1 - Essay Example The tool has automatic detection programs that keep history of a network system. In addition, the tool analyses all the activity and detect traffic in the network. It shows the period for which a program or application has been running and data usage for the same (Choudhary et al., 2013). Therefore, network analysers can elicit any operational challenges that can slow down or crash a system. Network analysers do detect not only viral software, but also test anti-malware programs. The analysers crosscheck the programs and monitor their operations. Network analysers equally pinpoint vulnerabilities in the anti-virus programs. After detection of suspicious software, network analysers notify a user through messages that pop up in the screen. Such messages could be in the form of warnings upon detection of any threats. Network analysers are vital in detecting unusual characteristics in a packet. The features of a system must remain standardised for efficient operations. Network analysers, therefore, compare progress activities of application and program to elicit any suspicions (Chih-Jung, 2013). Analysis of packets also entails identification of packet destinations and sources. Network analysers work through assessment of the general system or computer applications and programs (Chih-Jung, 2013). The analyses are crucial in the creation of plug-ins for specific applications. Monitoring of apps and user activities largely depend on consistent display of all the statistics on a control panel that is user-friendly. Choudhary, A. K., Harding, J., Camarinha-Matos, L. M., Lenny Koh, S., & Tiwari, M. K. (2013). Knowledge management and supporting tools for collaborative networks. International Journal Of Production Research, 51(7), 1953-1957.

Topics in film Studies Essay Example | Topics and Well Written Essays - 1000 words

Topics in film Studies - Essay Example The film focuses on the adventures of the crew of one ship, the Enterprise, as it is seeks to save Earth from destruction by what appears to be an omni powerful entity from outside their galaxy. The crew ultimately prevails through their pragmatic use of scientific study and technology, and the god-like aggressor turns out to be a returning, alien-upgraded Voyager space probe. In contrast, the people of Star Wars are ruled by the heavy handed Galactic Empire. The empire dedicates its resources to applying oppressive control over its population, destroying entire planets as it sees fit to further its goals. Rather than focusing on the crew of a single ship, the protagonist characters of Star Wars begin largely unaware of each other, living entirely separate lives and different worlds, only to come together near the end of the film to defeat the forces of the empire. Further, its the use of the mysterious, almost religious powers of "The Force", rather than science, that delivers the characters from defeat. Behind these on screen differences, though, the 1977 Star Wars film had inescapable, pervasive influences, both positive and challenging, on the production of the Star Trek film that followed. One of the most significant examples was Star Wars’ influence in convincing the Paramount film studio that the Star Trek movie should be made at all. In 1977, while there had been initial efforts to bring Star Trek to the big screen, Paramount had decided to develop a new Star Trek television series, instead. The success of Star Wars, however, changed their minds. â€Å"Box office receipts for Star Wars were making science fiction believers out of the most skeptical critics; even Charles Bluhdor, chairman of Gulf & Western, Paramount’s parent company, reportedly inquired why there was so much foot-dragging on Star Trek† (Stein) Gene

Joseph Hellers Catch 22 and Joan Littlewoods Oh! What a Lovely War Essay Example for Free

Joseph Hellers Catch 22 and Joan Littlewoods Oh! What a Lovely War Essay Compare the ways in which figures of authority are portrayed in Joseph Hellers Catch 22 and Joan Littlewoods Oh! What a Lovely War. Both Catch 22 and Oh! What a Lovely War are satirical comedies looking at the absurdity and tragedy of war. Being satires, they serve to expose the flaws in wartime situations and in doing so often develop criticisms of authoritative figures. Both texts approach the portrayal of authority in slightly different ways; being a play, Oh! What a Lovely War has a lot more scope for portraying its characters visually and aurally, whereas Catch 22 must work within its boundaries as a novel. Both texts employ humour to portray characters of authority; whereas Littlewoods play is more focused on dark humour, Heller uses his own brand of absurd irony throughout the novel this humour is central to most techniques used in both pieces of literature. Both texts were written in the 1960s, (Catch 22 was published in 1961 whilst Littlewoods play was performed two years later) an era synonymous with the development of youth culture and radical change. Although Catch 22 was initially snubbed by many of its critics, the novel found its readership amongst the emerging generation of men and women who were fiercely opposed to the Vietnam war. Littlewood did not face the same hostility in 1963 when Oh! What a Lovely War was first shown to the public. Performed by the Theatre Workshop a company she had co-created the play was warmly received by the audience and critics alike. Despite their different reactions, both texts were on the cutting edge of anti-war sentiment and continue to be modern classics. Although the texts focus on different wars and different perspectives (Littlewoods play explores World War One from a primarily British perspective and Hellers novel is an American outlook on World War Two) their main themes are similar. Both texts are exploring the tragedy of war, the utter absurdity of it, the thirst for power and money war brings, and the ignorance of authoritative organisations. Figures of authority are numerous in both pieces, and do not only include the upper ranks (such as Generals, Field Marshalls and Colonels) but also the representations of business and religious organisations, for they too can be viewed as having authoritative roles in society, especially in wartime. One technique used by both authors is a demonstration of the lack of communication between commanding powers. Littlewoods portrayal of the allied army leaders is very effective in signalling how inefficient they are at communicating with one another. The French General Lanzerac and British Field Marshall French do not even speak the same language, and Frenchs unwillingness to do so reveals the total futility and worthlessness of their meeting: Aide: Do you think I ought to organise an interpreter? French: Dont be ridiculous Wilson; the essential problem at the moment is the utmost secrecy.(p21) In this scene the obsession with secrecy over commonsense negotiations shows us how inefficient the allied army authorities are, and the analogy of the different languages spoken serves to demonstrate the complete lack of communication amongst authoritative powers that hold the fate of thousands in their hands. In the same way, Catch 22 looks at the problem of communication within the upper ranks. The call General Peckam receives from Ex P.C Wintergreen the sole words being T.S. Elliot'(sic) has no hidden meaning but is interpreted in an absurd way; Perhaps its a new code or something, like the colors of the day. Why dont you check with Communications and see if its a new code or something or the colors of the day? (p45). This sentence also shows us some insight into General Peckams intellect, which doesnt seem to be substantial demonstrated by the repetition and imprecision of speech. Another example of these communicative difficulties is the case of Major Major who receives documents to sign, which have his signature already. The squabbling within the upper ranks is evident in both texts and serves to show us the pettiness and idiocy of figures of authority. There are many instances in Catch 22 where the Generals are engaged in sneaky tricks against one another. General Dreedles hatred of his son-in-law Colonel Moodus for example, inspires him to keep a beautiful nurse just to torment him with, and the Great Loyalty Oath Crusade1 is started by Captain Black in an attempt to avenge himself on Major Major (who gained the promotion Captain Black was waiting for). Similarly in Oh! What a Lovely War, the Belgian, British and French army officials are at odds with one another. The Belgian army are in a sorry state, the French are angry at the British, and the British refuse to believe they have any responsibility in the war; Were not here under any obligation French persists in telling Lanzerac. The heated discussion only ends when Lanzerac is offered a medal on behalf of the King of England. This gesture pleases the General, who kisses French on both cheeks and leaves, suggesting that the upper ranks of the army are only interested in recognition and promotion. This is a very powerful notion in Catch 22, in which key characters such as Colonel Korn and Colonel Cathcart will do everything in their power to be promoted. Cathcart says of his ambition: What else have we got to do? Everyone teaches us to aspire to higher things. A general is higher than a colonel and a colonel is higher than a lieutenant colonel. So were both aspiring (p450). One of the most important aspects of both texts is how different the experience of war is for the upper ranks and the ordinary men. The inability of authoritative figures to understand the realities of war and their cruel, seemingly deliberate ignorance in many situations is demonstrated in a number of key scenes. An important example of this in Oh! What a Lovely War is on pages 50/51 where a commanding officer reveals his detachment from ordinary trench life, and his unawareness of the death that surrounds the men every day; Ye Gods! Whats that? he asks the Lieutenant upon encountering a German limb that holds up the parapet, immediately telling the men to get rid of it as soon as possible. The Sergeants response reveals how clueless those in authority are to the brutalities of war: Heads, trunks, blood all over the place, and all hes worried about is a damned leg. This warped, uninformed sense of priority and general detachment is evident in Catch 22, especially within Colonel Cathcarts storyline. Hellers novel is jumbled chronologically, but one dependable indication of time is the number of missions the men are forced to fly under Cathcarts orders, which steadily increases as the story progresses. What is simply a number for the colonel is a very real death threat to the men of his squadron, many of whom reach the target just as the missions increase. Cathcart raises them for purely selfish reasons he hopes to gain recognition for his squadrons record and receive a promotion. The Colonels constant cry of Doesnt he know theres a war going on when Yossarian refuses to fly further missions is one of Hellers brilliant lines of absurd irony, as it relates directly to the figures of authority in the novel. They seem to be playing an insane game, unaware of how their actions affect the men they themselves dont realise theyre fighting a war. Other instances of differences between upper and lower rank men can be found in both texts. The final scene of Oh! What a Lovely War portrays the men as lambs to the slaughter at the order of their glory-obsessed officer, and we find them shouting Baaa baaa baaa (p86) as they advance towards the guns. In Catch 22 the Colonels are amazed that the ordinary men worship the same God as them, and after the revelation from the Chaplain refuse to believe it saying What nonsense! Does he expect us to believe that? and Chaplain, arent you stretching things a bit far now?(p407). A noticeable aspect of both texts is the portrayal of other key figures of authority primarily those of big business and religion. Where Littlewood is severely critical of both, Heller holds some sympathy for his character the Chaplain (a representation of religion). Common to both writers is a disgust toward capitalists who exploit war for their own commercial gain. The munitions manufacturers in Oh! What a Lovely War are introduced on stage as members of a shooting party, an ironic analogy highlighting the part they play in the destruction of so many young men. They discuss the peace scares that threaten their income, and congratulate one another for their inhuman schemes in money making: Britain: German chappies were caught on their own barbed wire?.Dashed clever. (p46) In the same way, the character Milo Minderbinder in Catch 22 exposes the lack of morals and boundaries capitalism creates in wartime. His collaboration with the enemy goes unnoticed due to his profit-making, and he even ends up bombing his own men and planes as part of a German contract; If I can persuade the Germans to pay me a thousand dollars for every plane I shoot down, why shouldnt I?'(p273) he tells Yossarian. The forces of religious belief in Littlewoods play are greeted with hostility as tools for the war propaganda machine, who support the war effort rather than fighting for the rights of the soldiers; Chaplain: it is no longer a sin to labour for war on the Sabbaththe Chief Rabbi has absolved your Jewish brethren from abstaining from pork in the trenches. (p77) Religion is portrayed in a slightly more sympathetic light in Hellers novel. The Chaplain is the only character who really connects with Yossarian, and his efforts to help dissuade the Generals from raising the number of missions proves a real commitment and solidarity to the squadron. He is rejected from the Officers Hall and treated disrespectfully by the Colonels, showing us that even Christianity is powerless in the face of such frighteningly stubborn authority. Another key theme of both texts is the portrayal of war as a game, or as something frivolous and light-hearted by those in authority. The very form of Oh! What a Lovely War is as a musical show, with song and dance. Key song titles include Ill make a man out of you and the grand finale track Oh its a lovely war which paints the text as a Broadway extravaganza rather than a harrowing look at battle. This technique is very effective in creating a bitter and attacking tone towards authoritative powers especially considering the nature of the opening scene. In a circus like frenzy the MC brings on the players of the war game; France, Germany, Austria, Ireland, Great Britain and Russia. This structural difference between the play and Catch 22 means that Oh! What a Lovely War parodies authority more consistently. Littlewood constructed the play as a show, so the ability of characters in power to undermine the seriousness of war is endless. The War Game is a classic example of this, as is the grouse-shooting party which consists of munitions manufacturers from the key nations involved in war. Other techniques were available to Littlewood lyrically bitter songs and the use of slides as an accompaniment to the speech, which both served as attacking forces against the power of authority in the play. Examples of this can be found in song titles such as If the sergeant steals your rum and ironic lyrics like with our old commander, safely in the rear in the hymn Onward Christian Soldiers. The use of slides and the newspanel is used on many occasions as a reinforcement of the ignorance seen in authoritative men such as Haig: Newspanel: BY NOV 1916 TWO AND A HALF MILLION MEN KILLED ON WESTERN FRONT Haig: I thank you, God; the attack is a great success. (p78) They are also used comically to outline the stupidity of the Generals: British Admiral: Have you got a plan? British General: Of course. Slide 5: A blank British Admiral: Yes, I thought so. (p6) In a structural sense, the techniques available to Heller with which to parody authority are much more limited. In a novel, all character representations are formed with literary descriptions and cannot rely on visual or aural aids like a play. His technique of storytelling is not as varied or spectacular as Littlewoods, but the effects of his bizarre plots are as successful in criticising authoritative powers as the use of slides and song in Oh! What a Lovely War. Colonel Cathcarts bombing pattern is a sufficient example of this and bears comparison with the War Game approach by Littlewood. Disregarding the fact that men are risking their lives on the insane bombardier missions they are forced to fly, Cathcarts sole concern is whether their bombs create an aesthetically pleasing pattern from the air We didnt get the bridge he tells Milo whilst recalling a previous mission, but we did have a beautiful bomb pattern. I remember General Peckam commenting on it. (p The episodic form of both texts may disrupt the sense of progression, but it is noticeable that the tone of both pieces of literature changes as they near completion. The bitterness towards authority increases, and humour is more often interspersed with moments of seriousness and tragedy. In Act Two of Littlewoods play, a moment of chaos reaches a serious climax with the juxtaposition of Haig and the British Generals telephone conversations against a background of men singing They were only playing leapfrog. The two men speak simultaneously in broken sentences until Haigs final comment No, you must reserve the artillery; we are using too many shells is uttered at the same time as the Generals last words, Night has fallen. The clouds are gathering. The men are lost somewhere in no mans land. This uncharacteristically sombre moment is shocking and serves to signpost the ignorance and inhumanity of Haig in times of crisis. In a similar way the absurd force of bureaucracy in Hellers novel borders on seriousness when Don Daneeka is recorded as killed and remains dead due to the power of paperwork. His presence in the novel is a tragic reminder of the madness of war, and his character becomes a living ghost, the sacks under his eyes turned hollow and black, and he padded through the shadows fruitlessly like an ubiquitous spookthen, only then, did he realize that, to all intents and purposes, he really was dead. (p366) The endings of both texts leave the reader with a slightly different outlook of authority and war. Whereas Oh! What a Lovely War finishes as it started, with a grand song in the traditional musical style, Catch 22 is much more subdued and understated. Both endings tell us something about the intention of the author, and of their opinion on the subject of war and authority. Littlewood wants to leave the audience feeling embittered and slightly outraged at the notion of the Great War as a show, in order to demonstrate the atrocities committed by those in authority against the ordinary men. The final songs Chanson de Craonne, I dont want to be a Soldier, And when they ask us, and Oh its a lovely war express both comic elements (Id rather stay at home and live off the earnings of a lady typist) and the tragic undertones that run throughout the play (I dont want a bayonet in my belly). Although these final songs are more preoccupied with the tragedy and futility of warfare, their tone is still bitter towards commanding powers such as the King and the Generals who promised them a lovely war, and described the life of a soldier as the cushiest job they would ever have. The cause of this great tragedy is clearly explained in Littlewoods play as a direct result of the ignorance and greed of commanding powers, in particular the European Empires and Haig, along with his circle of title-seeking aristocrats. Within the play there are other specific objects of blame; firstly the British Generals, Field Marshall French, and the British Aristocracy. Other possible areas of criticism lie in the portrayal of religion, and of the capitalists who profited from the war. Oh! What a Lovely War is a text very much favouring the ordinary soldiers, all of whom are represented as decent, kind-hearted, and spirited young men. These soldiers are the victims of authoritative powers, they are the lambs going to slaughter, and the grouse at the shooting party. Littlewood is not vague or subtle in her attack of the commanding men, and portrays them as idiots, fat cats and cowards. She intends to show us that they were the main cause of madness in wartime, and that these men of authority should be held to blame for the destruction of a generation. The conclusion of Catch 22 is quite different, and ends with the spontaneous attempt by Yossarian to run away from the military base. Hellers ending is a very interesting final act of defiance for his character, against the powers of authority in the novel. Despite having an easy route out of the air force a simple but dishonest deal with Colonel Cathcart and Colonel Korn Yossarian chooses to reject it. The presence of Natelys whore at the very end of the novel, who unsuccessfully tries to stab him, is perhaps an indicator that Yossarian is making the right choice in escaping from the madness and corruption of bureaucracy (the main authoritative force in Catch 22). The specific targeting of key characters is evident in Hellers novel as it was in Oh! What a Lovely War, with the Colonels and Generals (Cathcart, Korn, Dreedle and Peckam among others) being the main hosts for criticism. However, I believe there is a difference between both texts regarding the role authoritative figures play in war. Whereas Littlewood shows us that the commanding men create the chaos due to their own callous stupidity, in Catch 22 the madness of war seems to be a character unto itself. Although the commanding officers are idiotic and dangerously selfish, this insane wartime logic affects most of the ordinary men except for Yossarian and the Chaplain. A good example of this is near the end of the novel when Aarfy one of the men in the squadron rapes and kills a young girl. wYossarians utter horror when he discovers the scene is elevated further with the arrival of the police, who arrest him for being in Rome without a pass, completely ignoring the dead body on the pavement. Aarfys explanation I hardly think theyre going to make too much of a fuss over one poor Italian servant girl, when so many thousands of lives are being lost every day seems to bear a lot of truth. The infuriating authority figures in this novel and the foolish stunts they are engaged in appear to be more a product of war madness than a cause of it. Therefore, although both texts portray figures of authority in similar ways, their intentions are fundamentally different. Littlewood blames the commanding individuals and glorifies the men who were sacrificed under ridiculous orders. Heller looks beyond these small but powerful characters to a greater evil the madness of war and the insane chaos it creates in all; Colonels, Generals, Capitalists and even ordinary soldiers. 1 The Great Loyalty Oath Crusade was created to divert attention towards Captain Black and thus gain him a promotion the men must swear an oath of allegiance to get their pay from the finance officerto have their hair cut by the barbers. (p125)

Financial Crisis Essay Example for Free

Financial Crisis Essay Dear Grandchildren, The last two decades have seen important milestones being achieved, not only for America, but which also have global impact and implications. These milestones are in the technological, political, and financial arenas. They are also profound in the sense that life as was known before these changes would never be the same again. Below are some of the things I believe are the most significant, simply because they are a sign of the times and which have direct impact on our lives in America. Technologically, there has been a digital revolution, with the advent of the Internet on the world scene. The home computer is now a ubiquitous item, and easily replaces the television and radio as furniture, feature display, and entertainment console. It also provides business solutions, home office setups, a vast knowledge and information database, and connectivity with the rest of the world. There is virtually no chance for anyone to be a hermit anymore. Even we old folks have mastered the basic skills of emailing, skype-ing, googling, and Facebooking. What more can we ask for? These will keep us entertained for many more years to come. There will not be time and lack of interaction for us to grow senile. The array of gadgets is simply gorgeous! Mobile phones, netbooks, iPads, and LED TV screens are now the must-have items. They increase our productivity, schedule our lives, and keep us updated on the go. Social media has given us social convergence and brought us closer as a result; ironically, sometimes, they also cause us to be indifferent and insensitive to those physically closest to us. Politically, the United States has broken through the invisible ceiling and has installed for the first time in its history, an African American president. This is simply unthinkable, and had it not been for this moment in time, would not have happened at all. That said, it may herald the possibility for other minority races in the United States to reach the top spot. Barack Obama, at one stroke, has finally achieved that which had eluded activists all along. He has achieved the realization of emancipation for all African Americans. In his becoming President, he has been able to appease both the Democrats and the Republicans and thus far, he has been even-handed and circumspect. Financially, there has been a tremendous upheaval in both the American and global economies. There was the Asian Financial Crisis in 1997 which channeled much of the wealth then to the United States and Europe. This was however, reversed in 2008 when Wall Street literally collapsed, with brokerages, banks, and state institutions falling like dominoes. This has caused untold misery to millions of homeowners in America who had their houses foreclosed. This situation should be seen as completely unique to our time, for the financial equations may no longer work so effectively as before. Coupled with fraud, lack of transparency, and the sheer number of complex financial instruments that flooded the market, the whole financial sector is way overdue for a bypass and cleanup. This is the darkest period since the Great Depression in the 1930s. How will these events influence the future? I believe that these milestones represent yet another great development in the history of America and humanity in general. Technology will only continue to be improved with ever-increasing speeds and frightful ingenuity. The political climate will continue to evolve and result in hopefully a fairer system of governance that will represent the peoples of America. And financially, let us hope that the scares we went through are enough to jolt the wheelers and dealers to the fact that long-term stability is much more desirable than short-term gains and profiteering.

The Morality Play Everyman Is An Allegory Religion Essay

The Morality Play Everyman Is An Allegory Religion Essay The morality play Everyman is an allegory which carries two different levels of meaning. These two different levels of meaning are used to help the audience understand the author and the society in which he lives. The content of this play also helps the reader to better understand the author and his culture. This portrays how each character, idea, moral issue, and ideology of the era is personified. The original audiences of this era understood the role of religion in their lives. They also greatly believed in the reality of death, heaven, hell, and an afterlife. Everyman has three main characters. They are Everyman, Good Deeds, and Knowledge. They play essential roles for the reader to better understand how the author feels society views its way of life. The play Everyman has a literal meaning of an individual named Everyman who goes on a journey to the end of his life and tries to get his friends to accompany him along the way. On Everymans voyage, Good Deeds is the only one who can accompany him into death, and he is the only character that is able to linger with him before the presence of God. Since Knowledge can only lead Everyman to Good Deeds, Knowledge cannot accompany him all the way on his journey before God. Humanity can take this at a literal level in that your friends are influences in your life that help to sway your decisions, but not all will go to the same resting place in death. Now, symbolically Everyman is, of course, the representation of every human being alive. The other basic characters like Fellowship and Goods for ex ample are supposed to be of what every man, so to say, has in life. Some of these basic characters are there to help find lifes true meaning and the fulfillment in things that will last. The moral of the story becomes clear in that we need to examine now what in the end will truly prove to be of value. There are also a set of ideas that are laid out by the author. These ideas are the central propose of the play. One theme or idea indicates that man will always be betrayed by worldly companions, and that each man is eventually selfish when it comes down to the end. This idea of betrayal sheds light on a principle specific to this theme and forces the character Everyman to seek out a superior truth. The superior truth being that death itself is impending, and to be considered the most fear-provoking experience that man will face. This is the fear that according to this culture would make a man need more time because he was not ready for death, and in addition be made to consider his life and deeds. Another theme or idea focuses on the inventible separation or division from loved ones when in the judgment of your lifes actions. This gives the audience the notion that a man is never more alone than during his time of death. Now, the idea that follows is also important for the author an d he wants society to recall this belief. This is when Everyman is feeling most terrified and without help, he is given the chance to compensate for his actions. Still the author perceives that death is unconquerable and that it does not spare any one. The story Everyman seeks to answer the important moral issues. Such as, the conflict between good and evil is drawn out into the open by the communication between characters. This play shows us not only how every man should meet death but also how every man should live. It is saying that how a man lives his life,  whether  good or evil, he would be judged based on his deeds and that all the material things in life cannot grant you salvation. The cultural accounting belief in this society, it is a man and his good deeds that will offer access to heaven. Thus once again, it is only Good Deeds who can accompany Everyman on his final journey. When faced with Gods judgment, mans riches, the unsavory reputation of his friends, and the significance of his family will not speak for his worth. Only the good deeds that a man does here on earth can speak for him before God. Accordingly, good deeds are more important than faith in achieving salvation in this society. The ideology of the play Everyman was intended to help reinforce the importance of God and religion in peoples lives during this time period. In this play, God represents salvation, but it is religion that provides the means to achieve that salvation. This particular drama of the medieval period focus is how religion and a belief in God will help man overcome any travail, including death. Although God appears as a character only at the beginning of the play, his presence is felt throughout as Everyman begins to recognize his need for help beyond the earthly realm. Now, sin is the motivation for this play. It is sin that angers God in the play. It is Everymens sins that force his final judgment. He has sinned much in his life, and the audience is told that his sins are so great that Good Deeds is at a standstill. Only when he can be aware of and abandon his sins can Everyman be saved. I feel that the play Everyman can still be seen and read today with the same ideas and values that existed during the Middle Ages. When you talk to people in everyday life you see their values and morals are all based off of how they live and interact with others. Also when you bring up the concept of death to anyone they normal speak as if they have a life time of waiting before death will come to them and how they will in old age get prepared for death. The morality play Everyman is a drama which has a religious meaning. This meaning is brought to the surface in a symbolic way. This is used to describe the author and the cultural beliefs in which he wrote about. The play portrayed how each character, idea, moral issue, and ideology of the era and how it came to life. This is one of the ways that audiences of this era understood the role of religion in their lives. .