Organizational Buying Processes Versus The Consumer Buying Processes Essay

Organizational Buying Processes Versus The Consumer Buying Processes - Essay Example Consumers also go through the same stages of buying process as the organization starting from identifying the need for purchase and ending at building an opinion for future purchases. The difference between the two buying processes is that consumer buying is for personal use, or for the use of family or household; whereas, the organizational buying is either for further production of goods, or sale to consumers, or usage within the organization. Another difference is that business buying involves a few large scale buyers; while in consumer buying, there are a lot of small scale buyers (who are the consumers). Also, the demand of products or services in organizational buying actually depends on the demand of products and services from the consumers, and it is not vice versa. Demand of products in business markets does not depend upon the change in price whereas the demand of products in consumer markets depends upon the change in price because consumers decide upon the purchase after considering the price. Hence, organizational buying is price inelastic; while, consumer buying is price